THE SINATRA STYLE
• Sinatra Style has sharp edges, attitude. It swings easily, but there’s a bite there. It seems casual and effortless, but it’s commanding. In Sinatra Style, ease and authority go hand-in-hand.
• Sinatra Style is the swagger. But swagger is not flash. Swagger is not ostentatious or showy. Swagger knows it’s damn good, and it knows you know it. Swagger is confidence, even cockiness, but it doesn’t need to show off.
• Sinatra Style is generous. It takes care of the little guy. It refuses to worry about money. Sure, you say, a guy can afford not to worry about money after he sells tens of millions of records. But Sinatra had style even in his down days.
• Sinatra Style is loyal. It likes to be around people.. But Sinatra Style knows about being lost and lonely. Hell, nobody is better at expressing that feeling that comes when you’re alone at the end of the bar at closing time in the wee small hours, and you know she’s not coming back. It carries that feeling deep inside, always. Maybe that’s why it’d rather be at a table of friends in that same bar, ordering up another round and holding off the night until dawn.
• Sinatra Style tips big. Real big. But it does so quietly. If the valet walks away with a C-note, that’s between you and the valet.
• Sinatra Style helps those who need help. But it never puts out a press release afterwards.
• Sinatra Style is scrappy and combative in an immaculately tailored suit.
• Sinatra Style is passionate. Maybe too passionate sometimes. Sinatra Style can be angry. It doesn’t back down from a fight. Maybe once in a while it should, but that’s not the way it works. No need to apologize. Leave it, and move on.
• Sinatra Style lives by a code—its own code, not anybody else’s code.
• Sinatra Style is clean and sharp.
• Sinatra Style likes its booze, but it is never a sloppy drunk.
• Sinatra Style wears its scars proudly.
• Sinatra Style likes to hang out in joints that boast a bartender who’s good at his job, a piano player who knows his way around the Great American Songbook, and a loose interpretation of closing time. A good Chinese cook helps, too.
http://www.sinatra.com/style/in-praise-of-sinatra-style
